CONSCIOUSNESS & STEWARDSHIP

As a conscious lifestyle brand, FLUO is both conscious and Conscious—an important distinction that speaks to the essence of what FLUO is about.

/ˈkän(t)SHəsnəs/

/ˈkän(t)SHəsnəs/

WHEN YOU LOVE SOMETHING, YOU PROTECT IT

Every day you make choices that ensure what you care about in life can thrive.

Stewardship goes far beyond responsibility once we recognize our connection with each other and All-That-Is. There is a whole lot of hurt going on in the world – troubled relationships between and within nations, humanitarian crises, the existential threat of climate change, more…

We want to do the right thing, but how?

Examining the many dimensions that comprise the noble act of stewardship reveals myriad ways to be protectors, to live our values, and to find it a very rewarding and joyful experience! It begins with honoring the magnificent beings we are by taking care of ourselves, our fellow man, woman, and child and all the creatures with whom we share the Earth, protecting the environment that we all draw sustenance from, and participating responsibly with the businesses and social enterprises that support our way of life.

In fact, Stewardship is one of the most important concepts we can define.

Stewardship is..

Stewardship really is a forever endeavor.

Once we see ourselves as stewards in all these dimensions, our eyes are opened to stewardship as a way of living, not just a “good deed” or show of kindness. Every action and interaction of ours becomes an opportunity to show respect and love for all that we are a connection to.

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FLUO is built on a commitment to use every resource we have – including our community – to accelerate solutions that heal, protect, and nurture all our precious relationships and resources.

We envision a cascade effect that has the potential to change the trajectory of this river of life in which we are all flowing – and through which we are all connected – toward a more sustainable, peaceful, and loving world.

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Well-being is always flowing to you and through you, and the more you allow it, the better you feel.

-Abraham Hicks

Our Story

Our Story

The Ethos and History of the Brand.

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Our Rally

Our Rally

The FLUO Revolution has Begun.

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Our Beliefs

Our Beliefs

A Manifesto of our Core Tenets.

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Our Youth

Our Youth

The FLUO Foundation: Inspiring Mental Wellness.

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